What the 95% statement means
The catalog's eight principal shape targets are round, oval, emerald, princess, pear, marquise, cushion, and radiant. The underlying 2025 U.S. study reported round at 26%, oval at 25%, emerald, princess, pear, and marquise at 8% each, and cushion and radiant at 6% each. Together, those reported categories total 95%.
Source: The Knot 2025 Real Weddings Study data readout, based on 10,474 U.S. couples married during 2025.
The 95% figure describes the reported center-shape categories represented by the sampling model. It does not mean the catalog contains 95% of every ring ever sold, and it does not claim that center shape alone determines preference.
How the catalog is distributed
The 529-image library is normalized to the eight-shape target rather than allowing whichever source has the most photos to dominate the deck. Automated tests keep the overall shape distribution within three percentage points of the normalized target.
Popular shape families receive more examples and closer variations. Less common design families remain available but are less likely to dominate the initial survey. The catalog currently includes more than 380 distinct shape, metal, setting, and band combinations.
How images are admitted
Survey photos must be color images, show the ring modeled on a hand, keep the ring visually apparent, and avoid faces or unrelated jewelry as the main subject. The 408-image high-resolution expansion also carries a machine-audited hand-only, color, close-up classification, a minimum 800-pixel short edge, and a stored sharpness score.
Every image is converted to an immutable WebP asset. Catalog identifiers and image files are unique, so the same image is not shown twice within a survey. Product-source URLs remain in the record for provenance and closest-match delivery.
How descriptors are controlled
Each record identifies shape, metal, setting, band, profile, stone color, design family, source, and product URL. Automated descriptor rules compare the normalized description against the product and photo evidence. Catalog tests currently require zero unresolved descriptor conflicts.
Fourteen official Tiffany & Co. product records add metadata-only coverage to public-match ranking. Tiffany images are not copied into the swipe deck.
